A Google Ads agency that reports on sales, not clicks

Why most people end up unhappy with their Google Ads agency

Most business owners who come to us have already worked with an agency. The monthly report looked fine. Cost per lead was down, conversions were up. But the business wasn't growing the way the report said it should.

When we open the account, it's usually one of these:

1. The reporting stops at the lead

   The agency counts form fills and calls, then stops. Nobody checks which leads became customers, so the budget keeps going to whatever produces the cheapest enquiry.

2. Brand searches make the numbers look good

   People who already know your business search your name and click your ad. That gets reported as a new lead. In one account we audited, brand searches were 15% of the spend but 64% of the leads.

3. Nobody is checking the search terms

   Broad match keywords with no negative list. You end up paying for DIY searches, job seekers and competitor names.

4. A junior runs the account

   A senior person sells you the service, then the work gets handed to someone you never speak to. When you ask a question, the answer takes a week.

How we run your Google Ads

1. Audit the account against your sales data

   We go through your campaigns, keywords, search terms and tracking line by line. Then we compare what Google says against what your CRM shows as closed. That gap is usually where the wasted spend is.

2. Fix the tracking

   Calls, forms, bookings and sales each get counted once. Brand and new-customer conversions get split out. This means Google is bidding toward the leads that matter.

3. Build campaigns around how your customers search

   Search and Shopping first, with tight keywords and a negative list built from your own search terms. Performance Max only goes in once there's enough conversion data to steer it.

4. Match leads to sales every month

   We check the leads from your ads against your CRM or job system and move budget toward the searches that bring in paying customers.

5. Talk you through it

   A monthly video call and a PDF report. What's working, what we changed and what's next. This means you know exactly what your ad spend is bringing in.

What to look for in a Google Ads agency

Whoever you hire, ask these questions before you sign anything.

1. Will the account be in my name?

   It should be. If you leave, you keep the account, the history and the data.

2. Who will run my account day to day?

   Ask to speak with them before you sign. With us, the person who does your audit is the person who runs your account.

3. How do you report on results?

   Leads are a start. Ask how they'll show you which leads turned into sales, and what each customer cost.

4. Do you split brand from new customers?

   If they don't, your cost per lead will look better than it is.

5. How long is the contract?

   We don't do long lock-in contracts. If we're not getting results, you're free to leave.

Who we work with

Service businesses, eCommerce stores, law firms, clinics and telehealth providers across Australia, New Zealand and the US. We're based in Melbourne and work with clients remotely.

We're the best fit if you follow up your leads quickly and can tell us which ones turned into sales. The best results come when both sides are checking the numbers.

What it costs

Your ad budget is paid straight to Google. Our management fee is separate and depends on the size of the account. The $99 AUD audit is the easiest way to start. You'll see what your current account is doing before you commit to anything.