Google Ads
Paid search built to close deals, not just fill your pipeline — Search, Shopping, retargeting and Performance Max, managed against the outcomes your CRM actually records.
Clicks are cheap. Closed deals are the point.
Any account can be built to generate clicks — the harder job is building one that generates customers. We start by mapping your sales process, so campaigns are structured around the keywords, audiences and offers that historically turn into signed deals, not just form fills.
Run entirely in-house, reported against your CRM
One team handles the audit, build and weekly optimisation — no handoffs, no black box. Where most agencies stop at 'lead,' we push further and reconcile ad spend against your CRM's closed-won data, so you can see cost-per-customer, not just cost-per-lead.
Google Ads FAQ
Questions people ask
It depends on your market, margins and sales cycle, not a fixed rule of thumb. In your audit we model realistic click costs and close rates from your own CRM history, so the budget you set can actually move revenue — not just impressions.
A well-built Search account can produce leads inside the first few weeks. The real gains come over the first 1–3 months as we feed CRM outcomes — not just form-fill counts — back into bidding, so the platform starts optimising for customers instead of clicks.
Yes — Shopping and Performance Max sit alongside Search, including Merchant Center and feed setup, with the exclusions and structure needed to stop PMax spending against your own brand traffic.
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