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DTC supplement brand · Meta Ads
$15k to $90k a month in 13 months
A subscription-focused Meta Ads campaign that took a DTC supplement brand from $15k to $90k in monthly revenue in just over a year.
The challenge
Revenue had stalled and the brand had no real plan to grow. Nobody was testing creative or audiences, and there was no roadmap for scaling.
What we did
We rebuilt the Meta account around audience testing, creative testing and subscription sales. Once we knew which creatives and audiences were bringing in strong returns, we put more money behind them. Budget only went up when ROAS held. We never scaled on a fixed calendar.
The result
Monthly revenue grew from $15k to $90k over 13 months at a steady 3× ROAS. By the end, the ads weren't what was holding growth back. The client had hit the limit of what they could manufacture, which is a good problem to have.
Telehealth provider · Google + Meta Ads
600+ new patients in a year
A combined Google and Meta Ads program that added over 600 new patients to a telehealth provider's books in a year, with steady growth month after month.
The challenge
The provider needed patient numbers to grow consistently. Spikes followed by quiet months are hard to staff around, and a healthcare business has to be able to plan ahead.
What we did
Google Ads caught people already searching for care. Meta Ads reached people who hadn't started looking yet. We ran and reported both as one program, so the two channels weren't fighting each other for credit.
The result
Over 600 new patients came on board in the following year. Growth built steadily month on month, with none of the spikes and drop-offs they'd been dealing with.
Family law firm · Google Ads
199 leads in 15 months, starting from zero ads
A Google Ads campaign that took a family law firm from no advertising at all to 199 leads over 15 months.
The challenge
Before we started, the firm wasn't running any ads. New clients came from referrals and reputation, so there was no steady pipeline they could plan around.
What we did
We built a Google Ads account from scratch around the searches people make when they need a family lawyer. Tracking was tied to enquiries rather than clicks. This meant the budget kept moving toward whatever was bringing in genuine leads.
The result
Since launching in 2025, the campaign has generated 199 leads over 15 months. That's a steady flow of enquiries every month that the firm didn't have before.
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