Google Ads for plumbers
When a pipe bursts, people search and call. We build Google Ads that put you in front of those searches, count every call and show you which ads turned into booked jobs.
Where plumbing ad budgets leak
Plumbing is a great fit for Google Ads. People search when they have a problem and want it fixed fast. The trouble is that plenty of people searching plumbing terms will never book a plumber.
DIY searches
How to fix a leaking tap. How to unblock a drain. Those searchers want a video, and they cost you the same per click as a customer.
Job seekers
Plumbing apprenticeships, plumber salary and plumbing jobs near me. Without negatives, your ads show for all of them.
Calls nobody counts
Most plumbing jobs start with a phone call. If calls from your ads aren't tracked, or are set to Secondary, Google can't learn which searches bring in work.
Ads running when nobody answers
Paying for emergency clicks at 2am only makes sense if someone picks up the phone at 2am.
How we fix it
Keywords by job type
Blocked drains, hot water, burst pipes, gas fitting and the other work you want, in exact and phrase match. We don't use broad match.
A negative list built from your search terms
DIY, jobs, training, supplies and competitor names that waste money get blocked, and we keep checking your search terms every week.
Call tracking that counts
Calls from ads and from your website are tracked and set as primary conversions, so bidding goes after the people who ring.
Your area and your hours
Ads run in the suburbs you service and when you can answer, with emergency hours only if you take emergency jobs.
Leads matched to jobs
Each month we check calls and forms against your job system, so you can see which ads brought in paying work.
Keep reading
Related
FAQ
Questions people ask
For most plumbing businesses, yes. People search when they need a plumber now, which is exactly when you want to show up. It pays off when the keywords, negatives and call tracking are set up properly.
With tight keywords and a negative keyword list that gets updated every week from your search terms report. We block how-to, DIY, product and job searches from the start.
Only if you answer the phone 24/7. If you don't take after-hours jobs, we schedule ads around your hours so you're not paying for calls you can't take.
Next step
Find out where your ad spend is going.
Get a $99 AUD Google Ads audit. We'll show you where money is being wasted and which leads you're missing out on.
Show me my current ad mistakes →