NDIS marketing for providers
Google and Meta Ads for NDIS providers. We put your services in front of participants, families and support coordinators looking for help in your area, and track every enquiry through to a signed service agreement.
Why NDIS marketing is harder than it looks
"ndis provider" gets around 6,600 searches a month in Australia, and clicks are relatively cheap at roughly $4 to $16. The demand is there. Turning it into participants takes more care than most service businesses need.
These are the problems we see most in NDIS ad accounts:
Job seekers clicking your ads
A big share of NDIS searches come from people looking for support worker jobs. Without a solid negative keyword list, you pay for their clicks every day.
One ad for every service
Support coordination, SIL, therapy and plan management are searched for by different people with different needs. Lumping them together means vague ads and wasted spend.
Missing the people who refer
Many participants find providers through a support coordinator, plan manager or family member. Ads written only for participants miss the people making the call.
Sensitive information in the tracking
Disability and health details are sensitive information under the Privacy Act. Tracking set up carelessly can pass page names or form answers to ad platforms.
How we run NDIS marketing
Campaigns split by service and area
Each service you offer gets its own campaign, targeted to the regions you can support, so the budget follows the work you have capacity for.
Job seeker searches blocked
Jobs, careers, wages and training searches are added as negatives from day one, and we keep checking your search terms every week.
Ads for participants and referrers
Google Ads catches people searching for a provider now. Meta Ads keeps you in front of families and support coordinators in your area.
Clear, accurate claims
Ads describe your services, your registration status and your areas accurately. We flag anything you should sign off before it goes live. We're not lawyers, so final approval sits with you.
Enquiries tracked to agreements
We track that an enquiry happened and which ad it came from, then check each month which enquiries became signed service agreements. No participant details go to the ad platforms.
Keep reading
Related
FAQ
Questions people ask
Most NDIS providers do best with Google Ads for people searching for a provider now, Meta Ads to stay in front of families and support coordinators, and a website that makes enquiring easy. All of it needs tracking that shows which enquiries became participants.
Yes. Google Ads works well for NDIS services, as long as the ads are accurate about what you offer and the account blocks the job seeker searches that come with the sector.
Going by Google Keyword Planner, a click on "ndis provider" costs around $4 to $16 in Australia. Your ad budget depends on how many participants you can take on. Our management starts at $1,725 AUD a month.
No. We only need to know that an enquiry came in, which ad it came from and whether it turned into a service agreement. Participant details stay with you.
Next step
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