Microsoft Ads
Microsoft Advertising puts you in front of buyers your competitors have never bothered targeting — usually for less per click than the same auction on Google.
A quieter auction most agencies never open
Bing and the wider Microsoft network carry real commercial intent with a fraction of the competition of Google. That gap usually means cheaper clicks and an easy way to add volume without asking for more Google budget.
Held to the same standard as your Google account
We import, rebuild and optimise Microsoft campaigns with the same rigour as Google — correct match types, tight negatives, and conversion tracking that reconciles back to real CRM outcomes, not just platform-reported clicks.
Microsoft Ads FAQ
Questions people ask
For most service and eCommerce businesses, yes — clicks are usually cheaper and the auction less crowded than Google's, making it one of the fastest ways to add profitable volume once your Google account is already dialled in.
We use them as a starting point, then rebuild the structure and bidding for Microsoft's own auction and audience. A raw copy of a Google account rarely performs — the difference is in the rebuild, not the import.
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