Google Ads for dentists
Dental marketing that fills the book with the patients you want. We build Google Ads around the treatments that matter to your practice and track every call and booking back to the ad that found them.
Where dentist marketing budgets go wrong
People search for a dentist every day. "dentist near me" gets around 135,000 searches a month in Australia, and clicks are cheaper than most professional services at roughly $6 to $23. That makes Google Ads a good fit for most practices.
The trouble is that a check-up and a set of implants look the same to an ad account that isn't set up properly. These are the problems we see most:
Every booking treated the same
The account counts a check-up, an emergency visit and an implant consult as one conversion each. Google then chases whichever is cheapest to get, which usually isn't the work you want more of.
Ads that trip Ahpra's rules
Dentists are a regulated health service. Ahpra's advertising guidelines ban testimonials, require clear terms on any offer and rule out claims that create unreasonable expectations. Ads written without that in mind get pulled or put the practice at risk.
Calls nobody tracks
Most patients still ring the practice. If calls from your ads aren't tracked as conversions, Google can't see your best leads and can't bid toward them.
Ads shown too far away
Most patients won't travel far for a dentist. Broad location settings pay for clicks from people who'll never make the trip.
How we run Google Ads for dental practices
Campaigns split by treatment
General dentistry, emergency appointments and high-value treatments like implants or clear aligners each get their own campaign and budget. You decide where the money goes.
Ads written with the rules in mind
No testimonials, no unrealistic promises and clear terms on any offer. We flag anything your practice should sign off before it goes live. We're not lawyers, so final approval sits with you.
Calls and online bookings tracked
Calls from your ads and website are counted, along with bookings from your online booking system, each counted once.
Tight location targeting
Ads run in the suburbs your patients come from and during the hours someone can answer the phone.
Bookings matched to patients
Each month we check enquiries against your practice software, so you can see which ads brought in new patients and what treatments they booked. No patient health details go to Google.
Google Ads or SEO for a dental practice?
Google Ads puts you at the top of the results this week. SEO builds traffic you don't pay for per click, but it takes months to move.
Most practices do best starting with Google Ads for the treatments they want to grow, then building SEO underneath. Your ad data shows which searches turn into patients, which tells you what's worth ranking for.
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Related
FAQ
Questions people ask
For most practices, yes. People search for a dentist when they need one, often close to home, and dental clicks are cheaper than most professional services. It pays off when calls and bookings are tracked and the budget goes to the treatments you want more of.
Going by Google Keyword Planner, a click on "dentist near me" costs around $6 to $23 in Australia, and "dental implants" around $6 to $24. Your budget depends on how many new patients you want and what each one is worth to the practice. Our management starts at $1,725 AUD a month.
Not in advertising. Ahpra's rules ban testimonials in ads for regulated health services, including dentistry. We write ads that stick to what you offer, where you are and how to book.
No. We track that a call or booking happened and which ad it came from. What the appointment is for stays out of the ad platforms.
Next step
Find out where your ad spend is going.
Get a $99 AUD Google Ads audit. We'll show you where money is being wasted and which leads you're missing out on.
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