Google Ads for telehealth providers
Telehealth needs a steady flow of new patients you can staff around. We run Google and Meta Ads as one program and track new patients back to the ads that found them.
What makes telehealth advertising hard
A telehealth service has to plan ahead. Clinicians are booked in advance, and a month of spikes followed by a quiet month is hard to staff around. Ads that swing up and down make that worse.
Healthcare ads also come with extra rules, and health data needs careful handling. A lot of accounts we see run into one or more of these:
Channels fighting for credit
Google and Meta both claim the same patient, so the reports add up to more patients than you saw. Nobody can tell which channel is pulling its weight.
Ads that trip healthcare rules
Google's healthcare and medicines policies, AHPRA's advertising guidelines and the TGA's rules on prescription medicines all limit what you can say. Disapproved ads stall growth.
Too much data going to ad platforms
Tracking set up carelessly can send page names or form details that reveal a health condition. That's a privacy risk you don't need.
How we fix it
Run Google and Meta as one program
Google catches people already searching for care. Meta reaches people who haven't started looking. We plan and report them together, so you see one patient count.
Write with the rules in mind
Ads and landing pages are written to stay inside platform and regulator rules, and we flag anything your compliance team should sign off. We're not lawyers, so final approval sits with you.
Track the booking and nothing more
We track that a booking or sign-up happened and which ad it came from. What the appointment is for stays out of the ad platforms.
Scale steadily
Budget goes up as patient numbers and costs hold, so growth comes in a line you can plan around.
Proof
Results from accounts like yours
A telehealth provider we ran Google and Meta Ads for over a year.
A combined Google and Meta Ads program that added over 600 new patients to a telehealth provider's books in a year, with steady growth month after month.
Keep reading
Related
FAQ
Questions people ask
Yes, within Google's healthcare and medicines policies. Some services and terms are restricted, especially around prescription medicines. We work out what's allowed for your services before anything goes live.
Most telehealth providers do best with both. Google picks up people already searching. Meta builds demand from people who haven't started looking yet. Run together, they cover more of the market.
We track the booking or sign-up event and the ad it came from. Page names, form answers and anything that hints at a condition are kept out of the data sent to ad platforms.
It depends on your capacity, your market and your budget. We'd rather grow steadily and hold costs than chase a spike you can't staff.
Next step
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